Newsday: Sophie Reese - A New Age Jewelry Store


Sophie Reese is a New Age jewelry store, where consumers can shop for their favorite fashion and fine jewelry brands under one roof. Vendors include Alex & Ani, Alexis Bittar, Alex Woo, Crislu, DoDo, Dogeared, Hipanema, Jane Basch, Kim & Zozi, Mollie Faith + Kwiat, Roni Blanshay, Sydney Evan, Zoe Chicco and more.

Formerly Periwinkle Blue, the newly re-branded Sophie Reese is located next to Tumi, in the Bloomingdale’s wing of the Walt Whitman Shops.

The family owned-and-operated store is the vision of siblings Matthew Goldfarb, Mollie Goldfarb- Good and Tess Goldfarb. Their goal was to create an environment that offered customers high quality products at various but affordable prices, while focusing on providing the very best in customer service.

“We’re excited about some of the new lines we’ve brought in, including DoDo by Pomellato, an Italian vendor of charm bracelet and necklace concepts, as well as India Hicks and Dana Rebecca,” Matthew Goldfarb says.

Sophie Reese is part of a growing group of familyowned and operated stores. The same family also owns The Pandora Store in Walt Whitman Mall and Periwinkle Boutique, with locations in the Broadway Mall in Hicksville, Sunrise Mall in Massapequa and the Lake Success Shopping Center in New Hyde Park. They are also opening another store in the Bay Terrace Shopping Center in Bayside, Queens.

“It really is a family business from start to finish,” Matthew Goldfarb says. As a Long Island family, they seek to provide an outlet for great merchandise at affordable prices. “We stress high quality and affordability, as well as great customer service,” he says. “The new Sophie Reese location is ideal for the community and fits in perfectly with the newly

Shopping at their stores is a warm, comfortable experience. Customers can expect friendly, knowledgeable sales associates in each of the stores. They’ll find an eclectic, sophisticated inventory that rivals boutiques all over the world. The great service and great products keep customers coming back for more.

The Goldfarbs maintain strong connections in the local community. Matthew and his sisters, Mollie and Tess, are graduates of Syosset High School. Their mother, Vicki, is an interior designer. The family opened their first Periwinkle Boutique in Broadway Mall in 2009.

To learn more about Sophie Reese, call the store at 631-427-3200.

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